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Alvin began his career in 1982 at JWT as a copywriter, and has been Creative Director with Rediffusion DY&R, Vice President and Executive Creative Director with the McCann Worldgroup and is now Founder and Chief Creative Officer with brandarms.

In over two decades of advertising experience, he has worked on a significant roster of brands:
3 airlines: Air-India, Damania Airways and Cathay Pacific
7 banks: State Bank, Citibank, HSBC, UTI Bank, Keppel Bank of Singapore, Barclays and New India Coop Bank
4 publications: The Financial Express, The Afternoon Despatch and Courier, India Today and Cosmopolitan
5 luxury hotels: Taj Group of Hotels, WelcomGroup Searock, Sedona Hotels of the Far East, Goa Marriott and Della Luxury Resorts (Della Resorts, Della Adventure Resorts and Camp Della)
5 media channels: Radio Mirchi, National Geographic Channel,Discovery, UTV and NDTV
2 superstores: Wisma Atria of Singapore, the KBN Store in Mumbai
2 telecoms: BPL Mobile and TATA Indicom,
13 global healthcare multinationals: GlaxoSmithKline, Piramal Healthcare, Johnson&Johnson, Dr Reddy’s Laboratories, Novartis, UCB, Astra Zeneca, Bayer Healthcare, Ranbaxy, Merck Serono, Allergan, Eisai Japan, Reliance Life Sciences and Pfizer ….

... and brands like Coca-Cola and Fanta (for South Asia), Sprite, Subway, Nestle (the India launches of SuperKid, the NIDO Nutrition System and Ceremeal), Columbia Tristar, Alchemist, Philips Lighting, VIP Luggage, Bombay Dyeing, Kodak Film, Shyam Ahuja Dhurries, Spantech, Levis, Patni Computers, Mastek, Lan Eseda, Colgate-Palmolive, Dishnet DSL, Zandu Pharmaceuticals, sharekhan.com, Damania Capital Markets, Damania Shipping, ExecuTrain, D-Link, Rediff.com, the Excellence Aviation Academy Capgemini, The Great Eastern Home, Atul Milk, Netmagic Solutions, NVIDIA, and all the Asian Hospitals: Asian Heart Institute,Asian Orthopedic Institute, Asian Robotic Surgery Instittue, Asian Minimally Invasive Surgery Institute, Asian Cosmetic and Reconstructive Surgery Institute and HOSMAC.

At McCannErickson Singapore, he worked on Coca-Cola, Nescafe, National Panasonic, MasterCard, The Green Club, Darby Park Executive Suites, King's Centre, Jurong Port Trust, Pergo Flooring, Converse, Motorola, Wisma Atria and Barrons's Beer.

He has also won national and international awards, including 2 New York Awards Finalist Certificates, an EFFIE for HSBC and a Certificate of Excellence at the 2005 RX Awards in New York for the International Osteoporosis Foundation television commercial, which ran in 26 countries.

He also speaks regularly at various B Schools across the country and conducts a very widely-recognised series of workshops on Advertising, Brands and Creativity. He has taught at IIM Ahmedabad, IIT Mumbai, The Jamnalal Bajaj Institute for Management Studies, The Sydenham Institute of Management, the MET Business School, AICAR, BIM Trichy, Unitedworld School of Business and Christ University in Bangalore. He is also Visiting Faculty at the GRD School of International Business and GRD Institute of Management for their MBA and MIB streams. He has been invited to address the marketing cadre of many companies including NDTV Worldwide, Globalspace Technologies, gsk, Piramal Healthcare, Landmark Insurance and Dr.Reddy's Laboratories, where he also conducted a intensive on social media's potential and proof-of-profit for the pharma industry at their annual UDAAN exercise. He is currently conducting a series of Healthcare Communications intensives at the Asian Heart Institute.

He has been the keynote speaker at the International Conference on International Marketing of The University of Central Lancashire, U.K., and at the Confederation of Indian Industry 2011 TIDES conclave.

In February 2012, Alvin hosted a hour-long interview with the NASA astronaut Sunita Williams, held at the GRDSCIB campus in Coimbatore, India, under the auspices of the United States Consulate General and NASA.


He has a Bachelor's Degree in Biblical Studies, with Honours, from the Maryland Bible College and Seminary, Baltimore, USA.

Alvin's 'Linked in' profile is available here.


Alvin writes for www.afaqs.com and blogs at http://alvinsaldanha.wordpress.com

He has also been interviewed extensively by The Hindu, Business Line, Economic Times and Indian Express.

Alvin recommends Dr Krishnakumar Ramachandran's blog at:
http://brandthinkmarketingdo.com
Dr.KKR, as he is known to his peers and students, is one of India's leading educators and a senior faculty in marketing and branding. He is Director of the GRD School of Business and Management in Coimbatore.
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alvinsaldanha@gmail.com



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